Dardanel, the specialist in fish and seafood, was selected as the most beloved brand in the canned tuna category in the "Turkey's Lovemarks 2024 Research," conducted in collaboration with MediaCat and Ipsos. The research results highlighted the love, loyalty, and trust consumers have for the Dardanel brand once again.

In this year's 17th edition of Turkey's Lovemarks research, led by MediaCat and conducted by Ipsos, Dardanel was named the most beloved brand in the canned tuna category. Dardanel stands out in the research for its innovative product variety, its brand identity embedded in consumers' lives, and its ability to meet consumer expectations.

"This research is a testament to the trust and loyalty towards Dardanel, celebrating its 40th anniversary."
Yüce Kaner Atalay, Dardanel's Marketing and Corporate Communications Director, said, "We find this research particularly valuable as it reflects the trust and loyalty consumers have towards the Dardanel brand, celebrating its 40th anniversary. Our innovative production approach, our pursuit of excellence, and our dedication to meeting expectations and needs form the foundation of this success. The prestigious 2024 Superior Taste Award, one of the most distinguished awards in the global gastronomy scene that we won this year, can also be seen as a result of this achievement. With our healthy, delicious, nutritious, and practical product range, we are creating new categories every day and strengthening our leadership position in the industry. We sincerely thank all our consumers and business partners who helped us become the most beloved brand in the canned tuna category in the Turkey's Lovemarks research."