I Love Fish, the restaurant concept that brings out the most delicious version of fish in the fastest and most economical way, brought to life by Turkey's number one choice, Dardanel, participated in the "Bayim Olur Musun? - Franchising and Branded Dealership Fair" held at Yenikapı Eurasia Exhibition and Art Center from October 27th to 30th. At the fair, where more than 100 brands from over 30 sectors were represented, I Love Fish met with thousands of participants with its innovative concept.

Ayşe Önen Özoğuz, Member of the Board of Directors of Dardanel, stated that I Love Fish was one of the prominent brands at the fair with its unique concept, saying, "For us, I Love Fish is of great importance as it reflects the innovative aspect inherent in Dardanel's DNA. Our group took its first step into the restaurant sector with Dardenia. We have 12 years of experience in the industry with Dardenia. While developing I Love Fish products and recipes, we benefited from the experience and knowledge we gained with Dardenia. As a result, we created a unique concept that has no competitors. Throughout this process, the production power and capacity of Dardanel have been our biggest advantage. Today, Dardenia and I Love Fish have reached a total of 9 branches. We want I Love Fish to grow through franchising and reach broader audiences. We believe that I Love Fish, which has quickly made a name for itself in the food retail sector, will become a globally recognized brand beyond the borders of our country. The interest of investors also indicates this."

Investment opportunity in a unique concept

During the four days of the fair, investors who visited the I Love Fish stand received information about the new, different, quality, and economical fast-food fish and seafood concept, beloved flavors, and franchising conditions. I Love Fish, which aims to expand domestically and internationally through franchising, continues to attract attention with the strength of the Dardanel brand, the distribution logistics network reaching 90% of the Turkish population, and the opportunities it offers to investors.

Leading the way in Turkey for more consumption and love for fish and the establishment of healthy eating habits, Dardanel launched the fish and seafood fast-food restaurant I Love Fish last year. I Love Fish, which welcomes fish enthusiasts at its branches in Çanakkale Center and Istanbul Beşiktaş and Altunizade, is preparing to reach wider audiences with its accessible, quality, delicious products, and unique concept.

Innovative brand making seafood more accessible

Dardanel's R&D and production line investments exceeding $30 million in the last two years also include innovation efforts for the I Love Fish brand. I Love Fish, which expands its customer base every day, now invites new investors to be part of this family.

Dardanel, aiming to make fish and seafood more accessible with the newest concepts, also supports franchise investors in marketing and communication efforts. The company provides pre-opening training support in many areas such as management, inventory management, auditing, brand standards, and kitchen with its expert team that has trained over a thousand personnel in 10 years. By bringing the assurance and experience of Dardanel to the food retail sector with I Love Fish, the company continues its steady growth in the industry.